MEDIA-OUTREACH — Media / Public Reach
When
Use when a policy/content artifact is ready to circulate.
Purpose
Create contact with journalists, public channels, or media-adjacent actors.
Inputs
- Content artifact
- Angle / one-liner
- Contact list
- Publication or pitch target
- Evidence log
Steps minimum
- Choose one piece.
- Choose one audience/contact.
- Write a short pitch.
- Send or publish.
- Log response/next pointer.
Output
Media/public outreach action.
Tick valid when
A pitch, post, message, or publication is out.
Stop rule
Do not build a full media strategy inside one outreach action.